Cart is empty Google ranking is one of the most important issues for any business, individual or non-profit activity. Being able to achieve a high position on Google search results is crucial for online visibility and for increasing traffic to your company’s website and interactions on its Google My Business profile. In this article, we will discuss how to check your Google ranking using some useful tools accessible to anyone. We will analyze how to check Google ranking in the Local Pack, and verify the organic ranking of the website.
Check your Google ranking in the Local Pack
Google’s Local Pack is a set of search results that are immediately visible at the top of the Google search results page on location-based queries. The location-based queries are those in the form “restaurants near me” or “hairdressers in Milan.” The Local Pack usually displays a miniature map with three different local businesses based on the user’s detected location. Along with this information, you can find the business name, address, phone number, customer reviews, and ratings. In addition to the map, there are also links to further information on the business’s local page. The Local Pack is important for local businesses as it increases their visibility in Google search results. It is even very important as it increases the likelihood that users will find and interact with their business.
Google’s Identified Geolocation
There are several geolocation techniques Google uses to display Local Pack results. Google uses a combination of methods to determine the user’s location and show the relevant results for the search performed. To check your Google ranking in the Local Pack, you will need to consider the following methods.
- IP address-based geolocation. Based on the user’s IP address, Google approximate (or relativey) determines the location of the user to display results. When Google uses this method to show results, you can find them across an entire city, if it’s not particularly large. If the city in which you perform the research is large, results could be limited to the identified neighborhood.
- GPS signal-based geolocation. If the user has enabled GPS on their device, Google uses GPS signals to determine the user’s exact location. Consequently, Google prioritizes businesses that are very close to the user in the results.
- Google profile data-based geolocation. If the user has entered their location in their Google profile, Google uses this data to show Local Pack results.
- Search-based geolocation: The user searches for local businesses using a specific search term, such as “Italian restaurants in Pisa.” In this case, Google uses the specified location as a starting point to display Local Pack results.
The method used by Google to display Local Pack results is always identifiable at the bottom of the search page. Here, the geolocation referred to for displaying the processed search results is displayed.
Constantly monitoring your positioning in the Local Pack
There are several strategies you can use to constantly check the positioning of a business in Google’s Local Pack. Google My Business is a free tool that allows you to constantly monitor the positioning of your business in Google’s Local Pack. Analysis can only be done over a limited time period, without being able to verify the fluctuation of keywords rankings. To use this method, simply follow these steps:
- Access Google My Business. Log in to your Google My Business account and select the business you want to monitor. If you don’t manage your business on Google My Business, you can request management at any time.
- Type your business name on Google. Type the name of your business on Google to access its management panel. This appears immediately before the search results.
- Click on “Insights”. Clicking on this option shows the search queries used by Google users who have interacted with your listing. You can set the preferred reference time interval, but it doesn’t have to be greater to six months. By using specific programs, you can set the desired time intervals as you please.
Check your Google ranking in organic search results
There are several techniques you can use to check the ranking of your business in Google’s organic search results. One of the most powerful free tools to check your Google ranking in organic search results is Google Search Console. This is a platform that allows you to monitor the performance of your website in Google’s organic search results. You can access information on impressions, clicks, and positions of your website in the search results using this platform. The information on impressions, clicks, and positions in Google’s organic search results is updated every two or three days. However, there may be delays in the updating process depending on the amount of data Google has to process. It is also important to consider how often the crawlers visit the website.